Skills & Competencies for Retail Store Operations Director

Retail Store Operations Director job profile

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JOB SUMMARY for Retail Store Operations Director

Directs and oversees retail store operations and the operations team.

JOB RESPONSIBILITIES for Retail Store Operations Director

Implements policies and procedures that increase operational effectiveness and maximize long-term store performance. Designs strategies to increase profits and makes recommendations for operational improvement.

Retail Store Operations Director SALARY RANGE

BASE 50%
$188,586
TOTAL 50%
$217,076
Job Level
M04
Job Code
SM15000463
Education/Degree
Bachelor's Degree
Reports To
Top Management

Retail Store Operations Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Director skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 hard skills or competencies (industry competencies) for Retail Store Operations Director

1 Industry Competency – Retail Industry
Proficiency Level -4
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Explains how omnichannel retail provides consistent and convenient shopping experience for customers.
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Level 2 Behaviors
(Light Experience)
Follows the established merchandising guidelines when organizing product displays and storage.
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Level 3 Behaviors
(Moderate Experience)
Conducts regular retail audits to optimize operations, improve performance, and uphold standards.
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Level 4 Behaviors
(Extensive Experience)
Guides and mentors the staff in visual merchandising best practices to maintain consistent and high-quality displays.
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Level 5 Behaviors
(Mastery)
Develops and implements new retail business models to enhance the customer experience and foster brand loyalty.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -3
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Lists the advantages and disadvantages of managing retail strategy, including sales, growth, and customer retention.
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Level 2 Behaviors
(Light Experience)
Supports the advertising team in aligning their campaigns with our overall retail strategies.
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Level 3 Behaviors
(Moderate Experience)
Reviews the existing retail strategies to make necessary adjustments based on market dynamics.
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Level 4 Behaviors
(Extensive Experience)
Oversees retail marketing and strategic planning and management to reach the target customers.
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Level 5 Behaviors
(Mastery)
Establishes key performance indicators (KPIs) to assess the effectiveness and management of the retail strategy.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Retail Store Operations Director

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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2 Job Family Competencies – Inventory Management
Proficiency Level -4
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Gathers fundamental inventory data to support inventory management activities.
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Level 2 Behaviors
(Light Experience)
Follows protocols in documenting daily deliveries, shipments, and suppliers' information.
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Level 3 Behaviors
(Moderate Experience)
Implements relevant controls to ensure the efficacy of the overall inventory management process.
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Level 4 Behaviors
(Extensive Experience)
Oversees inventory audits to optimize inventory control and make budget decisions.
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Level 5 Behaviors
(Mastery)
Directs the overall inventory planning, scheduling, forecasting, and control operations.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Retail Store Operations Director

1 Core Competencies – Business Performance Management
Proficiency Level -4
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Lists the key elements of a strategic business performance management system.
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Level 2 Behaviors
(Light Experience)
Maintains open communication with leaders and stays receptive to unit's performance feedback.
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Level 3 Behaviors
(Moderate Experience)
Handles past performance review, business practices evaluation, and potential solutions research.
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Level 4 Behaviors
(Extensive Experience)
Monitors a business performance system to manage all financial processes.
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Level 5 Behaviors
(Mastery)
Outlines observations and recommendations for improving operational and financial performance.
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2 Core Competencies – Process Improvement
Proficiency Level -4
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Identifies the role and value of process improvement in enhancing organizational productivity.
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Level 2 Behaviors
(Light Experience)
Supports management in identifying opportunities for change and improvement.
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Level 3 Behaviors
(Moderate Experience)
Reviews key indicators to determine steps to improve the overall business process.
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Level 4 Behaviors
(Extensive Experience)
Determines process bottlenecks to eliminate root causes for continuous improvement.
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Level 5 Behaviors
(Mastery)
Designs improvement plans and roadmaps with viable goals to optimize existing processes for scalability.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

Summary of Retail Store Operations Director skills and competencies

There are 8 hard skills for Retail Store Operations Director, Retail Industry, Retail Strategy Management, Retail Store Opening, etc.
3 general skills for Retail Store Operations Director, Promotion, Inventory Management, Supply Chain Management.
13 soft skills for Retail Store Operations Director, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Director, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be skilled in Budgeting.

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